To stir up a discussion and push engagement amongst young buyers, Avon necessary to think of a style of written content that would be a lot more entertaining and suitable for them.
Lidl needed to frame its model promise – You need to be surprised – inside of a applicable way for younger consumers. Electrical Castle provided the best chance to realize this goal.
Taco Bell was launching in Bucharest, battling an aggressive Level of competition regarding offer you & products in two foods courts: Baneasa Mall and Mega Shopping mall, hard customers with rather unidentified style of food and society with increased selling prices than regular rapidly-food items menus and minimal price range. System:
We centered on micro-times of hunger and tapped the vocabulary people today use when they would like to grab Some thing/CEVA to try to eat, to elevate it into new cultural slang. Outcomes:
We produced our very own territory, where Kaufland exceled and which was essential for our target: the FRESHNESS territory.
seventeen% on the pledged amount was lifted in just 24 several hours from the beginning. The marketing campaign intended also the largest uninterrupted solidarity gesture just about every built in Romania, accounting for 552 hours of retaining the motivation to hold the chair occupied working day and night.
In 2016, our challenge was to produce a marketing campaign that could celebrate fifty a long time because Pepsi came to Romania and differentiate click here to find out more the model from Coca-Cola, not only in terms of desire but specifically in terms of brand name relevance, convincing switchers to pick Pepsi more normally and accelerate Over-all colas use category momentum.
In the destructive context to the Soccer National Group, we needed to launch its initially focused identity and get a neutral general response.
With the summer time of 2016, we had been challenged to re-launch Bucovina through a campaign that would support the brand name meet up with the Competitiveness when it comes to attractiveness and secure the business enterprise from the Competitors technique.
Our challenge was to change the a long time-lengthy affordable notion that Kaufland was possessing, by making a new model positioning that would catch the attention of new, up-scale clientele who weren't considered Kaufland and so, raise profits.
Then, magic transpired: 2,000 persons registered within the campaign's Web-site to sit over the chair. The marketing campaign just went viral, from TV coverage in key time, to million of sights and reactions in social networking.
As a little player while in the carbonated water group, Aqua Carpatica experienced to lift men and women’s curiosity about its solution, to receive additional income and improve its marketplace shares.
17% of the pledged sum was elevated in only 24 hours from the start. The campaign meant also the most important uninterrupted solidarity gesture every single produced in Romania, accounting for 552 several hours of maintaining the dedication to contain the chair occupied working day and night time.
To be able to differentiate from the crowded digital landscape, Coca-Cola required to type authentic youth connections, via a area and progressive conversation marketing campaign connected to digital media habits of Romanian teens.